Overview
- Zara will release Willy Chavarria’s Vatísimo line Thursday, with a New York pop-up at 73 Spring Street alongside a global rollout in select stores and on Zara.com.
- The name riffs on vato, a Chicano term for close friends, signaling a culture-first story meant to reach more people at accessible price points.
- Chavarria and Glen Luchford directed a telenovela-style campaign shot in Mexico that stars Christy Turlington and actor Alberto Guerra.
- WWD reports the collection spans about 100 menswear pieces and 50 for women with accessories and jewelry, with prices from $25.90 to $529.
- The Spring Street space will convert into a Zara Man store through mid-June, pointing to Zara’s growing menswear push after dedicated store openings in 2025.