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Zara Larsson Says $3 Million Brand Deal Was Pulled Over Abortion Joke

The singer frames the joke as stigma-busting humor.

Overview

  • Larsson disclosed in a Guardian interview that a company pulled what she called her biggest offer, saying she told them, “OK, losers.”
  • The flap began after a fan’s TikTok about having an abortion, to which Larsson replied, “I killed the performance and then you killed it after the performance purrrrrr.”
  • She later defended the line, calling it funny and saying humor can make abortion less taboo.
  • She has not identified the company that withdrew the deal and said there may be a time to reveal it later.
  • Coverage remains split, with Jezebel reporting she later posted “I love abortions” on Instagram, as she continues her Midnight Sun Tour and prepares a deluxe album release.