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Zara Confirms Bad Bunny ‘Benito Antonio’ Capsule, Global Launch Set for May 21

The tie-up signals Zara’s push to court younger shoppers with celebrity-led, unisex style at mass scale.

Overview

  • The Benito Antonio line, which goes online Thursday, will roll out across Zara’s website and stores worldwide.
  • The capsule debuted over the weekend at Plaza Las Américas in San Juan, where local demand and buzz drove quick in-store sales.
  • Pieces channel the artist’s relaxed, gender-flexible look with oversized cuts, knitwear, denim, baseball-style tops, striped sweaters, sporty shorts and caps, anchored by a standout white suit.
  • Media reports point to prices above standard Zara basics, with sweatshirts near 1,200–1,800 MXN and jackets or knitwear above 2,000 MXN, though Zara has not confirmed final pricing.
  • The May 21 release lands a day before his first Spain concert in Barcelona, timing that is set to boost visibility as his European tour begins.