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Zaid Apologises and Kushal’s Sister Defends Him After 'Cheez' Remark on Alliance

Banijay Asia released a video with Zaid Darbar's apology as the show takes public steps to limit reputational damage.

Overview

  • A short clip from the reality show Alliance circulated online showing Kushal Tandon telling Zaid Darbar, "Tujhe meri cheezein pasand aati hain," a line viewers read as referring to Kushal's former girlfriend Gauahar Khan.
  • The clip went viral and drew criticism both for Kushal’s language and for Zaid’s initial reaction of laughter, which many viewers saw as dismissive.
  • Producer Banijay Asia posted a video in which Zaid apologised to Gauahar for his response, and Gauahar publicly supported Zaid while asking him to be careful in the game.
  • Kushal’s sister Tina Tandon told Pinkvilla that the exchange was a joke and accused social media of blowing a short moment out of proportion to get publicity and TRPs.
  • The incident has highlighted the role of clipped moments in driving reputational fallout for reality shows and the cast, and the producer’s public apology is a clear attempt to contain further damage.