Overview
- The Zac Brown Band surprised the sellout crowd at Fenway Park by announcing Sunday night that each attendee — reported at about 35,000–37,000 people — would receive a complimentary cruise for two valued at roughly $40 million, which Brown’s team said he paid for.
- Concertgoers were instructed to claim the offer by texting a code during the show and those who completed the on-site sign-up received vouchers to redeem later.
- The vouchers are redeemable on select Margaritaville at Sea sailings over the coming year with limited availability and specific booking windows set by the cruise line.
- Recipients must still pay associated taxes, port fees and onboard gratuities and must arrange their own travel to departure ports in Florida, including Miami, Tampa or Palm Beach.
- The gift promotes Margaritaville at Sea’s new Beachcomber ship and its artist-curated Same Boat venue due to debut in January 2027, and the band will continue its tour giveaway of four cruises per show at other stops.