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Zac Brown Buys Fenway Crowd Free Cruises in $40 Million Giveaway

Margaritaville at Sea confirmed the vouchers are valid on select sailings with set booking windows and fees for travelers.

Overview

  • The giveaway occurred Sunday at Fenway Park when Zac Brown announced that every attendee would receive a cruise for two, a gesture tied to the band’s 15th consecutive sellout at the ballpark.
  • The band and Margaritaville at Sea put the total value at about $40 million and called it the largest audience gifting in live entertainment history.
  • Recipients who claimed vouchers must book sailings by Oct. 31 and travel by Oct. 30, 2027, and available departures are limited to select Margaritaville at Sea voyages.
  • Although the cruise fare is complimentary, travelers are responsible for taxes, port fees, onboard gratuities and their own airfare to departure ports in Florida.
  • The promotion links to the new Beachcomber ship and its artist-curated Same Boat venue co-designed by Brown, and the Love & Fear tour will continue giving four cruises per show as previously advertised.