Overview
- YSL announced on July 27, 2026 that actress Alisha Boe is the global ambassador for Black Opium and stars in the launch of the new flank, Black Opium Pink Glaze.
- Pink Glaze layers a hyper-juicy strawberry accord over Black Opium’s signature dark coffee and white-flower DNA to create a fruity gourmand take on the original scent.
- Journalists report the perfume was developed with DSM-Firmenich perfumers Nathalie Lorson, Marie Salamagne, Honorine Blanc and Olivier Cresp, who are credited on the new juice.
- The campaign centers on togetherness and collective energy, positioning Boe as a magnetic, relatable catalyst for a youth-focused ‘crew’ narrative to boost cultural relevance.
- YSL has also reworked the Black Opium flacon to be sharper and refillable and is phasing the new bottle into markets while launching Pink Glaze first in Europe, a move meant to keep the franchise among the brand’s top sellers and draw younger buyers.