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6mo ago

YouTuber SEB Releases 'Backpack' Album, Reclaims Creative Control

He calls his early label deal a misstep, framing the record as a reset.

[Joel Saget / AFP]
Le Youtubeur français SEB, aussi connu comme Seb la Frite, le 19 février 2026 à Paris
Le Youtubeur français SEB, aussi connu comme Seb la Frite, le 19 février 2026 à Paris
Le Youtubeur français SEB, aussi connu comme Seb la Frite, le 19 février 2026 à Paris

Overview

  • SEB, formerly known as Seb la Frite, released Backpack on Friday as his first fully independent album.
  • The 12-track project blends rap, airy melodies and electro, which he describes as a cohesive sound made for fun with friends.
  • He says an early artist contract with a label limited his autonomy, a mistake he recounts in a pre-release video.
  • The album introduces a sloth alter ego sporting a hoodie and backpack, extending the visual identity of the project.
  • SEB began on the web in adolescence, debuted music with 2021’s Crash test, and now signals ambitions to direct and work across audiovisual production.