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YouTube Will Prominently Label and Auto-Detect Photorealistic AI Videos

The change is meant to cut confusion and disinformation by surfacing clear automatic AI labels while keeping creator appeal options and leaving monetization and recommendations unchanged.

YouTube implementará nuevas medidas para señalar el contenido generado por IA en su plataforma; busca “equilibrar la transparencia con el control de los creadores”.
La nueva medida representa uno de los pasos más importantes de YouTube para transparentar el uso de inteligencia artificial dentro de la plataforma. | Foto: Pexels/ Pngwing
YouTube ahora avisará a los usuarios si el video que están viendo fue generado con IA.
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Overview

  • This week YouTube said it will automatically apply an AI-generated-content label when its systems detect significant photorealistic AI use in a video.
  • Labels will move to visible locations: directly below the player for long-form videos and as an on-video overlay for Shorts so viewers can tell at a glance if content is synthetic or materially altered.
  • Creators can appeal or change automatic labels through YouTube Studio unless a video was made with YouTube’s native tools (Veo or Dream Screen) or contains C2PA metadata that certifies an AI origin.
  • YouTube says the presence of an AI label will not change a video’s recommendations, reach, or monetization, a stance intended to avoid penalizing creators for using AI tools.
  • The update builds on voluntary disclosure rules from 2024 and aligns YouTube with other platforms and provenance standards like C2PA as tech firms work to curb hyperrealistic AI-driven misinformation.