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YouTube TV Starts Rollout of Lower-Priced Genre Plans, Led by $65 Sports Tier

The shift targets cost‑conscious viewers with curated bundles priced below the $82.99 main plan.

Overview

  • Google says more than 10 YouTube TV Plans begin launching this week, with nationwide availability expanding over the next several weeks.
  • Four initial options are priced as follows: Sports $64.99 ($54.99 for new users), Sports + News $71.99 ($56.99 intro), Entertainment $54.99 ($44.99 intro), and News + Entertainment + Family $69.99 ($59.99 intro).
  • The Sports Plan includes major broadcast networks plus FS1, NBC Sports Network, and all ESPN channels, with ESPN Unlimited set to be added in the fall.
  • The existing $82.99 main plan remains, and all tiers retain features such as unlimited DVR, multiview, and up to six account members, with add‑ons like NFL Sunday Ticket + RedZone, HBO Max, and 4K Plus available.
  • Intro discounts for new users vary in length, with the Sports price reduced for the first year and the other three plans discounted for the first three months.