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2w ago

YouTube Tops Disney To Become World’s Largest Media Company by 2025 Revenue

Analysts attribute the edge to a fast-growing subscription business.

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YouTube creator MrBeast (Jimmy Donaldson).
YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined $37.8 billion earned by Disney, NBCUniversal, Paramount, and Warner Bros. Discovery.
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Overview

  • Independent research firm MoffettNathanson estimates YouTube generated about $62.3 billion in 2025, slightly ahead of Disney’s $60.9 billion media revenue, after Alphabet said YouTube surpassed $60 billion for the year.
  • YouTube’s advertising haul reached $40.4 billion in 2025, exceeding the combined ad revenue of Disney, NBCUniversal, Paramount, and Warner Bros. Discovery.
  • Subscriptions now contribute roughly one third of revenue, with over 325 million paid subscriptions across Alphabet services and about 10 million YouTube TV subscribers.
  • MoffettNathanson values YouTube at $500 billion to $560 billion as a standalone business and projects low double‑digit total revenue growth from 2026 through 2028 driven by subscriptions.
  • Analysts cite AI tools, YouTube TV’s skinnier bundles, and ad‑reduced Premium tiers as growth drivers, noting that the comparison excludes Disney’s parks and experiences segment.