Overview
- The company confirms a small test that may pause push alerts for subscribers who have not recently interacted with specific channels.
- Only certain accounts are included in the trial, which began in March 2025 and remains active as of February 13, 2026.
- YouTube says channels that post infrequently are exempt and viewers who regularly engage with a channel should see no change.
- Even when push alerts are withheld, updates still appear in the subscriber inbox inside the YouTube app.
- Some users report missing alerts despite choosing “all,” and YouTube stresses the feature is not being removed but evaluated.