Overview
- YouTube said Wednesday that Brandcast will return to Lincoln Center on May 13 at 5:30 p.m. ET for its annual advertiser presentation.
- Emmy winner Trevor Noah will host the event, building on his 4.5 million subscribers and a recent YouTube-exclusive stand-up special sponsored by Verizon.
- Grammy winner Chappell Roan will headline the performance slate, alongside creators such as Dude Perfect, Alex Cooper, Jesser, Quenlin Blackwell, Morgan Jay, Adam W, Ashley Alexander, Kareem Rahma, and the Savannah Bananas.
- Executives Neal Mohan and Sean Downey plan to pitch YouTube’s scale to advertisers with a Nielsen stat that the platform reaches more than 238 million U.S. adults across devices.
- The date lands in a tight upfronts week for buyers, with NBCUniversal at Radio City Music Hall and Amazon at the Beacon Theatre on May 11 and Warner Bros. Discovery’s plans possibly shifting due to Paramount’s deal activity.