Overview
- Alphabet said YouTube generated more than $60 billion in 2025 from advertising and subscriptions, the first time it has reported the platform’s total revenue.
- Q4 advertising sales reached $11.38 billion, up 8.7% year over year but below the $11.84 billion Wall Street consensus, with less political spending than late 2024.
- Sundar Pichai reported over 325 million paid consumer subscriptions across services including YouTube Premium, YouTube TV and Google One.
- Recent content moves include exclusive global rights to the Oscars from 2029 to 2033 and a new BBC partnership for originals plus youth and children’s channels.
- Despite a user base cited at more than 2.7 billion monthly, many advertisers lag in shifting budgets due to last-click measurement bias and attribution challenges.