Overview
- YouTube confirmed Friday it raised U.S. rates across plans, lifting Premium to $15.99 for individuals and $26.99 for families.
- New sign-ups pay the higher prices now, while existing subscribers are getting email notices and will see changes on June bills.
- Premium Lite now costs $8.99, and YouTube Music rises to $11.99 for individuals and $18.99 for families.
- Annual billing for the individual plan moves to $159.99, and Apple in‑app subscriptions are pricier due to App Store fees.
- A YouTube spokesperson said the hike helps keep ad‑free viewing, background play, and support for creators in place, as rivals like Netflix and Spotify also raise prices and surveys show many users cutting back.