Overview
- YouTube raised US monthly prices for Premium plans, moving Individual to $15.99, Family to $26.99, and Premium Lite to $8.99.
- The higher rates applied immediately to new signups in April and began appearing on existing subscribers' bills in early June.
- YouTube has started rolling out new Premium features including Auto speed for Android, an On‑the‑go audio mode, and an Ask Music tool for podcast and playlist discovery.
- Users on social platforms and forum threads report surprise at the June billing changes, say they plan to cancel, and advise ad blockers or alternative browsers as workarounds.
- Observers note the price move comes as YouTube expands ad formats such as longer unskippable ads, raising questions about value for subscribers and how the company balances subscription revenue with ad monetization.