Overview
- YouTube is increasing U.S. rates for its paid plans, lifting the Premium individual tier to $15.99 a month and the family plan to $26.99.
- Premium Lite, which removes ads but excludes background play and downloads, now costs $8.99, and YouTube Music Premium rises to $11.99.
- New subscribers pay the higher prices right away, and current members will see the change on their next billing cycle after an email notice.
- Verizon will raise the price of its discounted YouTube Premium perk for mobile customers to $12 per month.
- The company frames the hike as funding ad-free viewing and creator payments, in line with recent subscription increases by rivals such as Netflix and Spotify.