Overview
- YouTube raised U.S. Premium rates across every plan, with higher prices already applying to new sign-ups.
- The new monthly prices are $15.99 for Individual, $26.99 for Family, $8.99 for Premium Lite, and $11.99 for Music Premium.
- Existing subscribers will see the higher rate on June billing cycles.
- Verizon will lift its discounted YouTube Premium perk for customers to $12 a month, which is still about $4 under the new $15.99 retail price.
- YouTube says the increase helps maintain features and pay creators, and this is the second U.S. hike since 2023 as storage and other costs rise, according to industry commentary.