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YouTube Named Preferred Platform for FIFA World Cup 2026 in New Rights Deal

The deal aims to broaden digital reach for the 2026 tournament by opening official distribution on YouTube.

Overview

  • Media partners can livestream the first 10 minutes of every World Cup match on their YouTube channels for the first time.
  • Rights holders may carry a select number of full matches on YouTube, with details on which games and regional availability still to be announced.
  • FIFA and its partners will provide a global group of YouTube creators with access to match content and archival material to produce creator-led coverage.
  • FIFA will unlock its digital archive on the official FIFA YouTube channel, including full-length historic matches and other classic moments.
  • Broadcast partners gain expanded options to publish extended highlights, behind-the-scenes videos, Shorts and VOD with more monetization opportunities, while Fox and Telemundo remain the U.S. rights holders.