Overview
- France’s media regulator reports that half of people use YouTube each week, with reach near 70% among under‑35s, placing the platform second in weekly use behind Facebook and ahead of Instagram.
- People watch it mostly on smartphones at 89%, then on computers at 78%, with 67% using a television set that makes viewing easier to share at home.
- Among those who watch on a TV, 27% now check YouTube first when they sit down, a habit that rises to 36% for 15–24 year‑olds.
- Viewing spans short and long formats, as 91% watch clips under five minutes and 77% watch videos over 30 minutes, rising to 85% among TV‑screen users.
- French broadcasters warn of uneven rules because YouTube operates as a hosting platform, while TV clips and creator shows draw large audiences on the site and new screen‑home visibility rules plus the spread of Google TV on about a third of sets could shape which apps viewers open first.