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4w ago

YouTube Expands Free Deepfake Detection to Hollywood Talent

The move signals a push to speed up takedowns following a spike in hyperrealistic celebrity fakes.

Rapid advances in generative AI have exposed Hollywood entertainers to a heightened risk of deepfakes.
Cette initiative intervient dans un contexte de multiplication des vidéos truquées mettant en scène des célébrités. [© Nikolas Kokovlis / NurPhoto / NurPhoto via AFP]

Overview

  • YouTube, which expanded access Friday, is giving celebrities and their representatives a free tool to find AI-made lookalike videos and request removal.
  • The service runs through major talent agencies and management firms and works even for people who do not have a YouTube channel.
  • The program launched last month for government officials, journalists and political staff and now reaches actors and musicians.
  • Recent viral clips show how fast the tech has advanced, from AI videos of Michael Jackson and Elvis Presley to a Brad Pitt versus Tom Cruise scene generated with Seedance 2.0, a ByteDance tool.
  • Experts warn detection reduces harm but will not erase deepfakes, and say the systems must be highly accurate, updated often, and tied to clear, fast takedown rules.