Overview
- Team YouTube said it does not have or test a 90-second non-skippable ad format on connected TVs and said it is looking into the reports.
- Viewers reported ad breaks on the TV app that did not allow skipping until after about 90 seconds, with examples on videos both under 20 minutes and around 40 minutes.
- The reported behavior conflicts with YouTube’s published limit that caps unskippable connected‑TV ads at 30 seconds, a format the company expanded in March.
- Coverage and user posts indicate the issue is limited to the YouTube app on smart TVs and streaming devices, with no similar reports on desktop or mobile.
- Some viewers said they quit videos or considered ad‑free options like YouTube Premium or the lower‑cost Premium Lite, reflecting pressure from YouTube’s broader push to grow TV ad inventory and paid tiers.