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YouTube Blocks NVIDIA’s DLSS 5 Trailer in Italy After La7 Copyright Claims

The dispute exposes how automated copyright tools can silence original sources.

Overview

  • NVIDIA’s DLSS 5 announcement video on YouTube now shows a regional block in Italy after Italian TV channel La7 claimed copyright on footage from the trailer.
  • YouTube’s automated systems matched the clip across the site and removed videos at scale, which included NVIDIA’s own upload of the trailer.
  • TeamYouTube said Content ID use is monitored, warned that repeat erroneous claimants can lose access, and told affected users to wait up to 30 days for a response.
  • Creators who covered the trailer say the takedowns are wrong and report channel strikes that could threaten their livelihoods if not reversed.
  • The trailer had millions of views and had already drawn scrutiny for how it changed character faces, so the blocks also limit public review and archiving of a widely debated tech demo.