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YouTube Adds Prompt-Driven Custom Feed to Home Page

The feature lets signed-in U.S. users with watch history enabled build saveable, editable video streams from natural-language prompts that refresh continuously.

Overview

  • YouTube began rolling out the new custom feed this week as a Home-page chip that generates a continuous, prompt-driven stream of videos based on user text queries or suggested prompts.
  • Users access the feature by tapping the “Your custom feed” chip, typing a natural-language prompt in a text box, and saving the result as an editable chip pinned to the top of the Home page.
  • The roll out is limited to people signed in in the United States who have search and watch history turned on, and it is available on both mobile and desktop.
  • Saved feeds refresh constantly and can be edited at any time, and users can report problems through the feature’s menu to give YouTube feedback on relevance and quality.
  • The move follows April’s Ask YouTube trials and represents a cautious shift toward prompt-style discovery that could change how creators get traffic and how YouTube tunes recommendations and ranking.