Overview
- YouGov released a webinar that analyzes survey responses from more than 23,000 U.S. consumers and the session is available to rewatch.
- The report ranks Delta, American, United and Southwest as the four most considered carriers among Americans planning to book a flight.
- Delta is the single most considered airline and shows the largest year-over-year gain in consideration, while Southwest scores highest on perceived value.
- The study breaks out differences by gender and generation, showing that consideration and brand perceptions vary across demographic groups.
- YouGov frames the results using its BrandIndex and Profiles panels and argues the patterns in quality and value perception could shift which airlines attract price‑sensitive or loyalty‑driven travelers.