Overview
- YouGov released its 2026 anti-ageing reports Wednesday, finding 35% of U.S. adults and 34% of Britons say preventing signs of ageing is important.
- In the U.S., spending clusters in this group as 19% of preventers spend more than $50 a month, compared with 5% of maintainers and 2% of indifferent consumers.
- Great Britain shows a similar pattern as 27% of preventers spend at least £25 a month, compared with 8% of maintainers and 3% of indifferent consumers.
- Awareness outpaces usage for advanced options in the U.S., with about 62% aware of Botox yet only 3% reporting use, while routine skincare shows 49% awareness and 20% use.
- The reports note most people lean on everyday routines like skincare, sleep, diet, and exercise, with only a small share pursuing reversal, creating a clear opening to convert aware consumers into first-time users.