Overview
- Yoto begins its first Originals Week on May 11–18, a company-led event to spotlight in-house audio for kids.
- New releases go live on May 11, with two outlets reporting 14 UK titles and 7NEWS reporting 16 in total.
- Families get more than 11 hours of Yoto Originals free in the Yoto app’s Discover section for the week.
- The company is offering up to 20% off its Originals range during the event to drive trials and purchases.
- Yoto underscores that its Originals are created by writers, musicians, voice artists and editors, and it promotes a screen-, mic-, camera- and ad-free player with a catalog of 1,000+ titles and a subscription that unlocks hundreds more.