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Ye’s ‘Bully’ Hits Streaming After YouTube Debut

The move points to Ye testing a staggered rollout that tries to shift focus back to the music.

Overview

  • The album, which premiered in a YouTube livestream with a black-and-white short film on Friday, reached Spotify and Apple Music on Saturday as an 18-track release.
  • Ye said the finished album uses no AI, reversing earlier comments about using the tech as a tool in his process.
  • Guests include Travis Scott, CeeLo Green, Don Toliver, Peso Pluma and Andre Troutman, and the “Father” video directed by Bianca Censori arrived alongside the DSP launch.
  • The streaming version changed from the livestream, with features reshuffled and two songs dropped, and producer James Blake asked to be removed from a credit on “This One Here.”
  • Early reactions are split, with some praising the soul-sample palette and others faulting thin vocals or short, sparse arrangements.