Overview
- Mexico’s top queries centered on major competitions such as the Mundial de Clubes, Champions League, Copa Oro, the U‑20 World Cup, and the Canelo Álvarez vs. Terence Crawford bout, alongside tech terms like Gemini, DeepSeek and iPhone 17.
- AI tools and consumer devices drew sustained attention in Mexico, with searches for Gemini, DeepSeek, Grok, Copilot, Nintendo Switch 2 and NotebookLM featuring prominently.
- Paquita la del Barrio was the most‑searched death in Mexico, with users seeking confirmation and context after her February 17 passing at age 77 in Veracruz from a sudden heart attack reported by her family.
- Search interest also surged after the November 1 assassination of Uruapan mayor Carlos Manzo during a Día de Muertos event, including queries about his Movement of the Hat and the succession by his wife, Grecia Itzel Quiroz García.
- In Peru, football dominated with “mundial de clubes” and “mundial sub 20,” while queries such as “retiro AFP 2025,” how to check party affiliation and who leads Congress reflected strong civic and political information needs.