Overview
- Mars’ Ben’s Original announced Monday a partnership with Yankees first baseman Ben Rice that includes a confirmed pledge of 22,000 meals through No Kid Hungry tied to his No. 22 jersey.
- TMZ reported the deal will add donations based on Rice’s in-season performance, a mechanic not detailed in the company’s press release.
- Rice backed the on-brand fit in the release, saying, “When your name is already built into the partnership, the only thing left to do is swing for the fences.”
- Coverage notes Rice’s 2025 breakout with 26 home runs and an .836 OPS, positioning him for higher-profile endorsements.
- The brand is leveraging a name-match partnership to spotlight childhood hunger, reflecting a common model where sports deals turn fan attention into funding for community programs.