Overview
- King, owned by Microsoft, launched Candy Crush Crushable exclusively on Yahoo Games in the United States.
- The game delivers one new level each day, tasking players to place candies in the correct sequence to clear the board.
- Yahoo is positioning Crushable as a flagship exclusive for its refreshed Games platform featuring original and curated titles.
- Promotion includes a Crush Your Day marketing campaign featuring actor Frankie Muniz.
- Executives cited research on quick daily play, noting that 71% feel accomplished after a short game and nearly 40% play in the morning.