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X’s Cashtags Drive About $1 Billion in Trades Within Two Days

The feature turns tappable tickers in posts into traffic for partner brokerages.

Overview

  • X said the new Cashtags feature generated roughly $1 billion in trading volume within about 48 hours of launch, based on pilot data shared by product chief Nikita Bier.
  • Cashtags let users tap a stock or crypto symbol in a post to see live prices and related posts, with links that route interested users to trading apps.
  • Access is limited to iPhone users in the United States and Canada, and Wealthsimple in Canada is the only announced brokerage integration so far.
  • X said it will not execute trades and will act as a data and referral layer, which keeps the platform out of a broker’s role.
  • X is also developing X Money for payments and a debit card and reports money‑transmitter approvals in over 40 states, as analysts warn crypto payments could face regulatory pushback.