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XPeng Relaunches Factory‑Backed Push in Australia with X9 Priced and Five‑Model Rollout Announced

The move signals XPeng’s bid to make Australia an early export market for its advanced vehicles and Physical AI technology and to shore up long‑term sales outside China.

Overview

  • XPeng formally relaunched its factory‑backed Australian operation in Melbourne, priced the seven‑seat X9 from $89,900 plus on‑road costs, and said customer deliveries will begin shortly.
  • The company announced a compressed product plan to introduce five new or updated models in Australia within six months, starting with an updated G6 then the X9, followed by the L03, G9L and L05.
  • XPeng is building out local retail and support infrastructure with 25 showrooms, a national parts warehouse, factory warranties, 24‑hour roadside assistance and FedEx logistics to reassure buyers after the distribution change.
  • The firm outlined plans to bring advanced technologies to Australia — including its XNGP Level 2+ driving system (targeted for local introduction next year subject to approval), humanoid robots and flying‑vehicle pilots — while noting these remain conditional on regulators, production and partners.
  • XPeng’s relaunch comes while it fights a legal case with former distributor TrueEV, with a Federal Court trial set for October, and as the company pushes overseas growth to offset slowing China demand and stiff competition from BYD and Tesla.