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Xfinity Reunites Original Jurassic Park Trio in Super Bowl LX Spot Directed by Taika Waititi

The ad reimagines the 1993 film as a functioning park powered by the company’s Wi‑Fi.

Overview

  • A 60‑second version will air Feb. 8 on NBC and Peacock, with an extended cut already released online.
  • Sam Neill, Laura Dern, and Jeff Goldblum reprise their roles in digitally de‑aged form, with archival appearances by Samuel L. Jackson and Richard Attenborough.
  • Taika Waititi directs in collaboration with Universal and Amblin, employing ILM visual effects, John Williams’ score, and recreated 1993‑era sets and costumes.
  • The narrative shows an Xfinity technician restoring the park’s network, preventing a shutdown and allowing guests to enjoy a fully operational Jurassic Park.
  • Early reaction calls out the de‑aging and tone, and Xfinity says no AI was used, citing practical sets, green screen VFX, and CGI.