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Xfinity Reunites Jurassic Park Trio for Super Bowl Ad With a Wi‑Fi Twist

The nostalgia play blends fresh footage with recreated film elements to imagine a park kept running by reliable Wi‑Fi.

Overview

  • The 60‑second commercial is set to air during Super Bowl LX after releasing online ahead of the game.
  • Jeff Goldblum, Laura Dern, and Sam Neill return as their characters in a comedic setup where a simple fix restores the park, punctuated by the line “Wi‑Fi finds a way.”
  • The spot mixes new material with scenes from the 1993 film to depict a fully functioning Jurassic Park rather than a breakdown, with Goldblum nodding to John Williams’ score.
  • Entertainment Weekly reports the ad was shot in California as Xfinity worked with NBCUniversal to recreate costumes, sets, music, and scenes, while one outlet describes the cast as appearing de‑aged.
  • Sam Neill says the chance to reunite with his co‑stars drew him to the project and he recalls bonding during Hurricane Iniki while filming the original movie in 1992.