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XboxOpta ‘Expected Jinx’ Study Names Liverpool Fan the Unluckiest

The light-hearted promotion turns fan superstition into a data story.

Overview

  • Xbox and Opta built an “expected jinx” score that uses live win‑probability models and a survey of nearly 10,000 fans to see how viewing habits line up with results.
  • The analysis identified Liverpool supporter Tommy McAllister of Moreton, Merseyside, as the highest scorer and dubbed him the unluckiest fan.
  • McAllister watched all six Premier League games Liverpool failed to win this season, while the team’s four league wins since Christmas came in matches he did not watch.
  • He says he will stop watching matches, with Xbox gifting him a console and EA FC 26 to shape a new matchday routine.
  • He has tried seven different shirts and quirky rituals to break the pattern, and coverage treats the link as a playful correlation rather than proof, noting even Everton friends urge him to tune in.