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Xbox Sets New Boot Animation and Startup Chime for May 13 Rollout

The change signals Asha Sharma’s early push to refresh Xbox’s brand and refocus the platform on players.

Overview

  • Xbox CEO Asha Sharma said Wednesday the console update will add the new boot animation and a slightly tweaked startup sound on May 13.
  • The animation features the recently unveiled Xbox logo, and Microsoft has already offered matching dynamic backgrounds and profile images.
  • The announcement follows Sharma’s first leadership shake-up, which included departures, promotions, and hires from Microsoft’s CoreAI group to boost consumer and technical expertise.
  • Sharma’s early moves have also targeted player requests and value, including new console features and lower prices for Xbox Game Pass.
  • The Verge reports the glassy logo is already showing up in internal next‑gen Project Helix materials, and GamesRadar+ notes most players will hear only a subtle change to the familiar chime.