Overview
- Xbox’s official account on X now appears as XBOX after a user poll that gave the all-caps option a clear lead of about two-thirds.
- Outlets reporting on the shift note it is a social-media styling choice and not an official corporate name change.
- Some profiles have been updated, including Asha Sharma’s LinkedIn, while others such as Bluesky and Threads have not yet switched.
- The all-caps look echoes the brand’s early console era and lands during the 25th anniversary, tapping nostalgia to rally longtime fans.
- The move fits a wider reset under Sharma since late April, including consolidating branding back to Xbox, updated Game Pass pricing, a new logo and boot animation, and internal changes.