Overview
- Xbox leadership, which published a memo Thursday, dropped the “Microsoft Gaming” label and restored the division’s public name to Xbox.
- The memo set a new goal of lifting daily active players and defined four priorities across hardware, content, experience, and services.
- On hardware, Microsoft said it will stabilize current Xbox Series consoles and deliver Project Helix as its next performance push.
- Game Pass now costs less, but new Call of Duty releases will join the catalog about a year after launch instead of on day one.
- Leaders said they will reevaluate exclusivity, windowing, and AI and will use mergers and acquisitions selectively to speed growth.