Overview
- The Ultimate Game Sale is now live on Xbox digital storefronts and the official Xbox site, offering more than 2,000 discounted games.
- The promotion runs through July 29, 2026, and includes steep percentage cuts on headline titles such as NBA 2K26 (90% off), Psychonauts 2 (80% off), Red Dead Redemption 2 (80% off) and Final Fantasy VII Remake Intergrade (65% off).
- Full, region-specific listings and exact prices are available in the Microsoft Store 'Deals' section on consoles and on the Xbox 'Ultimate Game Sale' page online.
- Some discounted games also appear on Xbox Game Pass, so the sale mainly benefits players who want permanent ownership rather than streaming access.
- Xbox runs large seasonal sales regularly, and this promotion is timed for mid‑July payday windows and could cause a short-term rise in digital purchases for both first- and third-party titles.