Overview
- Xbox CEO Asha Sharma told Bloomberg on Friday that a platform needs exclusive content and services even as Xbox must let some games reach the widest audience possible.
- Sharma said the company is still reevaluating exclusivity and will decide on a case‑by‑case basis rather than adopt a blanket policy for first‑party titles.
- She credited early fixes to Game Pass for returning the service to growth after an eight‑month decline but removed day‑one Call of Duty from the subscription during the reset.
- Sharma warned that rising memory and storage costs have squeezed hardware margins and contributed to a 33 percent year‑over‑year drop in Xbox console sales, making next‑gen pricing a key challenge.
- Her first 100 days have included rebranding to XBOX, leadership changes, cancelling Gaming Copilot, and a cautious, problem‑focused AI stance, and observers expect the Xbox Games Showcase to reveal concrete studio and exclusivity moves.