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Xbox Apologizes After Errant ‘Braze’ Test Notifications Flood App Users

Users reported a burst of identical alerts that referenced Braze, pointing to a testing error rather than a security issue.

Overview

  • Around 12:30 p.m. ET on Feb. 25, Xbox app users across the U.S. received repeated push alerts in quick succession.
  • Each notification read, “This is a dummy test message sent via braze… please capture a screenshot once you receive it,” referencing a campaign‑testing platform.
  • Some people reported receiving eight or more alerts, and several saw an Avatar: Frontiers of Pandora icon attached to the messages.
  • Xbox acknowledged the mistake on X, saying the app “got a little too enthusiastic,” apologized for flooding notifications, and said the issue was resolved.
  • Coverage and user reports describe the incident as an internal testing misconfiguration, with no evidence of compromised accounts.