Overview
- Asha Sharma’s poll on X on May 13 drew just over 19,000 votes, and 64% chose the all-caps option.
- The official Xbox account on X now displays the name “XBOX” in line with the poll’s result.
- The change is a social-profile update rather than a legal rebrand, and it has not rolled out to Bluesky or Threads.
- Sharma also updated her LinkedIn to use “XBOX,” building on April moves to revert Microsoft Gaming back to Xbox and restore the classic green logo.
- Reaction online spans praise and ridicule, and observers are watching to see if the styling spreads beyond X or into formal branding.