Overview
- Head of product Nikita Bier said creators who share AI-generated videos of armed conflict without disclosure will lose access to X’s Creator Revenue Sharing for 90 days, with repeat violations leading to permanent removal from the program.
- X will use Community Notes, metadata, and other technical signals to identify undisclosed synthetic conflict videos that qualify for the penalty.
- The policy targets monetization rather than removal, so posts may remain up even if an account loses revenue eligibility.
- The rule applies only to enrolled revenue-sharing creators and only to AI-generated videos depicting armed conflicts, leaving other AI-driven misinformation outside the new penalty.
- The change follows a surge of misleading war footage tied to escalating tensions involving the US, Israel, and Iran, as X signals further policy refinements and tests a broader AI-labeling option for posts.