Overview
- X announced the overhaul and said the old Revenue Sharing scheme will run through September 7 with final payouts around September 11 and that Original Content Rewards will begin accepting applicants on September 8.
- To qualify creators must pay for X Premium (Basic, Premium+, or Business), have at least 500 verified followers, and record 500,000 Home Timeline impressions from verified paid subscribers over the last 90 days with replies excluded.
- Only content that is wholly original or significantly transformed will be eligible, and payouts will be based on 'qualified impressions' defined as unique Home Timeline views from paid subscribers where at least 50% of the post is visible.
- Existing Revenue Sharing creators must reapply for the new program and X says it will continuously check eligibility, disqualifying accounts for disinformation, using bots for views, or soliciting engagement while offering an appeals process.
- Creators and analysts warn the stricter rules and verification requirement will sharply shrink the paid pool, may cut small creators out of earnings given regional CPM differences, and could push some creators to diversify income off X.