Overview
- Users on iOS can now tap videos to enter full screen and swipe up to move to the next clip in a vertical feed.
- Nikita Bier acknowledged complaints about forced, cropped playback and said X will stop cropping vertical posts going forward.
- X continues to favor portrait orientation for a mobile-first experience, reflecting broader industry shifts toward vertical video.
- The rollout is part of a push to win viewers and creators as the market shifts, with context from the recent sale of TikTok’s U.S. operations to an American investor group.
- X is adding AI creation tools such as Grok’s text-to-video, after limiting Grok’s image generation to paying subscribers due to earlier misuse.