Overview
- Exclusive threads let creators lock follow‑up posts behind a paywall so users can subscribe directly from the conversation.
- Subscriber‑only posts now appear in the main profile feed instead of a separate Subscriptions tab to boost visibility.
- New creator tools include a shareable Subscriptions card, an earnings and insights dashboard, a refreshed paywall, and a streamlined two‑step setup with faster application reviews.
- X says it has paid creators more than $45 million to date and has more than doubled the 2026 revenue pool tied to Premium growth.
- A Paid Partnership label is now available for sponsored posts, and X will suspend revenue sharing for creators who post unlabeled AI videos depicting armed conflict; features are live on iOS and the web, with Android support expected next week.