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XIs Exploring Paying Creators in Stablecoins With USDC as a Front-Runner

Exploratory talks aim to speed, reduce the cost of cross-border creator payouts by routing payments over crypto rails.

Overview

  • Multiple outlets reported Thursday that X is in talks to pay creators and influencers using stablecoins, with Circle’s USDC named as an early favorite, though the company has not confirmed any decision or launch date.
  • The discussions are linked to X’s shift away from its ad-based Revenue Sharing program toward the new Original Content Rewards Program that prioritizes payment for original posts and reporting.
  • X has been building a payments stack that could support such a plan, including hiring crypto and wallet design lead Benji Taylor, securing U.S. payment licenses, and forming a Visa digital-wallet partnership.
  • Supporters say stablecoins would let X move smaller cross-border payouts faster and cheaper than bank wires by avoiding multiple local banking rails and foreign-exchange slowdowns.
  • Broader context includes SpaceX’s use of stablecoins for some Starlink receipts and Meta’s USDC experiments, and key open questions remain about user onboarding, fiat conversion, taxes and regulatory approval.