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X Cuts Payouts for Unlabeled AI War Videos, Requiring Disclosure by Paid Creators

The platform is using monetization penalties to remove the profit incentive for synthetic conflict footage posted without clear disclosure.

Overview

  • Creators who post AI-generated armed-conflict videos without disclosure face a 90-day suspension from X’s revenue-sharing program, with repeat violations leading to permanent removal.
  • The policy is limited to participants in Creator Revenue Sharing and to AI-generated war videos, and posting remains allowed if a “Made with AI” label is applied.
  • X says enforcement will rely on Community Notes and technical indicators such as metadata and other signals that suggest a video was produced with generative AI tools.
  • The company reported dismantling a Pakistan-based operation running 31 hacked accounts that pushed AI war clips under variations of “Iran War Monitor.”
  • The update follows a surge of viral fakes during the U.S.–IsraelIran confrontation, including a fabricated Burj Khalifa airstrike, as reporters highlight the rule’s narrow scope and detection challenges.