X Cuts Aggregator Payouts, Tightens Rules to Favor Original Posts

Overview

• X’s head of content, Nikita Bier, said Saturday that aggregation accounts had their payouts cut to 60% for this cycle, with a further 20% cut planned next cycle.
• Bier said reposts or content pulled from third‑party networks will face up to a 90% impression deduction and urged creators to post original videos with their own voice‑over.
• The company will also reduce payments to habitual clickbait accounts that label nearly every post as “🚨BREAKING.”
• Hours after the Saturday updates, several creators reported demonetization or lower payouts and asked how X will define an “aggregator,” raising concerns for accounts that mix original posts with some reposts.
• X argued it is rewarding work that adds new value and said it will not limit speech or reach, as critics — including analyst Nate Silver — questioned the platform’s ecosystem and leaders pushed back on those claims.